Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Director: Samuel Estrada DGC
Art Directors: Reini Farias, Eduardo Angel
Copywriter: Eduardo Angel
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Agency: BBH China
Creative Director: Johnny Tan
Head of Copy: Leo Zhang
Senior Art Director: Yinbo Ma
Senior copywriters: Carol Ong, Leo Zhang
Agency Producer: Ken Wang
Illustrator: Alt Design
Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Art Director: Frdric Royer
Copywriter: Olivier Camensuli
Account Executives: Sandrine Bissoulet, Gaëlle Morvan, Patricia Denis du Péage
Tomato ketchup
Credits:
Client: Santa Casa/Organ Donation
Agency: Young & Rubicam, Sao Paulo
Production Company: O2 Filmes
Director: Alex Gabassi
Creative Director: Tomás Lorente, Cássio Zanatta
Art Director: Axel Levay, Widerson Souza
Copywriter: Marilu Rodrigues
Agency Producer: Igor Ferreira, Nicole Godoy, Cléo Gonçalves
Sound: Hilton Raw
Paul Silburn, creative partner, Saatchi & Saatchi, said,
A set of lungs full of cigarette butts really is a disgusting image. We hope that the campaign will encourage people to call the Quitline.
The poster campaign is the brainchild of Saatchi & Saatchi creatives Rob Porteous and Dave Askwith.
Earth Hour is a global campaign, held and supported by WWF. The main goals were to raise awareness about climate change and to get homes and businesses to reduce electricity use and turn off non-essential lights for one hour, on March 31 2008 (8-9pm). Light Switch Stickers were strategically placed all over city streets and public spaces: walls, lampposts etc. The stickers were always placed at a height where one would normally find a light switch but on places where you never find one. The Light Switch Sticker’s layout was so real that passersby, just to double check, would often press it.
Credits:
Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Florian Beck
Art Director: Jo-Wayne Peacock
Copywriters: Mario Nelson, Felix Freese
Via: I Believe In Adv
Agency: Saatchi & Saatchi, Auckland.
To advertise for our client, Wrigley’s, that Hubba Bubba Tape has more gum in one pack than any other competitor. Six feet to be exact.
Credits:
Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Country: South Africa
Other Credits: Paul Binikos, Danielle Moolman
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