To promote Stihl professional chainsaws, we put a coupon and an actual chainsaw on billboard. After a couple of weeks we added a performance element: a guy showed up one morning, cut out the coupon and left with it. The board then stayed up with a hole in it.
Credits:
Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Via: coloribus
Don’t let this be our future. Save our rainforest, stop global warming.
Credits:
Advertising Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Chow Kok Keong
Copywriters: Raymond Ng, Ted Lim
Via: I Believe In Adv

Credits:
Brand: Toyota Land Cruiser 100
Advertising Agency: DDB Worldwide
Country: Colombia
Creative Director: Javier Diaz
Art Director: Andres Mejia
Copywriter: Andres Mejia
Published: 2007
Via: picarad.com
Support us in the fight for press freedom.
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director / Art Director: Hans-Juergen Kaemmerer
Copywriter: Benjamin Merkel
Photographer: Thomas Balzer
Published: March 2008
via: Ads of the World