Paul Silburn, creative partner, Saatchi & Saatchi, said,
A set of lungs full of cigarette butts really is a disgusting image. We hope that the campaign will encourage people to call the Quitline.
The poster campaign is the brainchild of Saatchi & Saatchi creatives Rob Porteous and Dave Askwith.
Earth Hour is a global campaign, held and supported by WWF. The main goals were to raise awareness about climate change and to get homes and businesses to reduce electricity use and turn off non-essential lights for one hour, on March 31 2008 (8-9pm). Light Switch Stickers were strategically placed all over city streets and public spaces: walls, lampposts etc. The stickers were always placed at a height where one would normally find a light switch but on places where you never find one. The Light Switch Sticker’s layout was so real that passersby, just to double check, would often press it.
Credits:
Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Florian Beck
Art Director: Jo-Wayne Peacock
Copywriters: Mario Nelson, Felix Freese
Via: I Believe In Adv
Agency: Saatchi & Saatchi, Auckland.
To advertise for our client, Wrigley’s, that Hubba Bubba Tape has more gum in one pack than any other competitor. Six feet to be exact.
Credits:
Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Country: South Africa
Other Credits: Paul Binikos, Danielle Moolman
Credits:
Client: Absolut Spirits, Stockholm
Agency: TBWA/Chiat/Day, New York
Worldwide Creative Director: Rob Smiley
Creative Director: Lew Willig
Copywriter: Meghan Simons
Art Director: Megan Williams
Producer: Jamie Grady
Music: Small Sails, Somnambulist
Agency: Saatchi & Saatchi Vietnam
HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression than someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees was then placed at strategic locations to demonstrate to passers-by that what’s real to their eyes is actually a reproduction using HP Advanced Photo Paper
Credits:
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong, Lisa Ng
Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee
Copywriter: Teh Le Vin, Lisa Ng, Andy Soong
Photographer: Chee Wai
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