To promote Stihl professional chainsaws, we put a coupon and an actual chainsaw on billboard. After a couple of weeks we added a performance element: a guy showed up one morning, cut out the coupon and left with it. The board then stayed up with a hole in it.
Credits:
Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Via: coloribus
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