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2 Vote Toshiba Timesculpture

Toshiba debuts world’s first “timesculpture” commercial, an evolution of the “bullet time” technique made famous by The Matrix
Groundbreaking £3million ad campaign manipulates “moving snapshots of time” using more than 200 Toshiba Gigashot camcorders
Soundtrack is provided by Crystal Castles, whose singer, Alice Glass, topped NME’s 2008 Cool List last week
Integrated campaign to promote Toshiba’s new range of upscaling products – TV, DVD and laptops - that convert standard definition TV and DVD images to near high-definition quality

Production Company: Hungry Man LTD
Director: Mitch Stratton
Editor and editing company: The Whitehouse / Christophe Williams
Post-production company: The Mill
Music: Crystal Castles – Air War
Voice-over: Kira Lauren

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19Nov in Electronics. 0 Comments

0 Vote HP: Ripped sidewalk standee

HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression than someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees was then placed at strategic locations to demonstrate to passers-by that what’s real to their eyes is actually a reproduction using HP Advanced Photo Paper

Credits:
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong, Lisa Ng
Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee
Copywriter: Teh Le Vin, Lisa Ng, Andy Soong
Photographer: Chee Wai

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01May in Electronics and Outdoor. 0 Comments