Paul Silburn, creative partner, Saatchi & Saatchi, said,
A set of lungs full of cigarette butts really is a disgusting image. We hope that the campaign will encourage people to call the Quitline.
The poster campaign is the brainchild of Saatchi & Saatchi creatives Rob Porteous and Dave Askwith.
To advertise for our client, Wrigley’s, that Hubba Bubba Tape has more gum in one pack than any other competitor. Six feet to be exact.
Credits:
Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Country: South Africa
Other Credits: Paul Binikos, Danielle Moolman
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