Ads Hunters - Daily Creative Advertising Ideas » Medium http://adshunters.com Out Hunting for Creativity Sun, 18 Apr 2010 20:55:09 +0000 http://wordpress.org/?v=2.9 en hourly 1 Cinema Catalogue – Guerrilla by IKEA http://adshunters.com/medium/ambientoutdoordirect/cinema-catalogue-guerrilla-by-ikea/ http://adshunters.com/medium/ambientoutdoordirect/cinema-catalogue-guerrilla-by-ikea/#comments Sat, 19 Dec 2009 06:30:59 +0000 Ads Hunter http://adshunters.com/?p=356 The advert titled Cinema Catalogue was done by DDB GERMANY, Berlin advertising agency for IKEA company in Germany. It was released in the June 2009. Business sector is Home appliances & furnishings.

  • Title: IKEA-CINEMA-CATALOGUE
  • Advertiser/Client: IKEA AUSTRIA
  • Product/Service: IKEA FURNITURE
  • Advertising Agency: DDB GERMANY BERLIN, GERMANY
  • Media Agency: MEDIACOM AUSTRIA Vienna, AUSTRIA

Creative Credits

Name Company Position
Amir Kassaei DDB Germany/Berlin Chief Creative Officer
Bert Peulecke DDB Germany/Berlin Executive Creative Director
Stefan Schulte DDB Germany/Berlin Executive Creative Director
Birgit Van Den Valentyn DDB Germany/Berlin Creative Director
Tim Stuebane DDB Germany/Berlin Creative Director
René Gebhardt DDB Germany/Berlin Art Director
Björn Kernspeckt DDB Germany/Berlin Art Director
Stephen Kimpel DDB Germany/Berlin Account Director
Patrick Baschinski DDB Germany/Berlin Account Manager
Jonathan Helmer DDB Germany/Berlin Agency Producer
Kathrin Rueppel DDB Germany/Berlin Agency Producer
Peter Schoenherr DDB Germany/Berlin Graphic
Anke Zink DDB Germany/Berlin Graphic

Details

Results and Effectiveness:
With a little investment into projectors and slides we got several product placements during famous movies for free. The guerilla action reached over 13,000 viewers in 92 screenings. In front of the cinemas over 5,000 IKEA catalogues were distributed – instead of the estimated 1,000.
Creative Execution:
We used existing great movies with great actors in which IKEA products are seen accidentally. With a smart and clever trick we directed the people’s attention to the IKEA products. Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.
Insights, Strategy and the Idea:
In the context of the launch of the new IKEA catalogue we had to generate attention among young people for IKEAs latest products. How do you get maximum attention of young people? Advertise in cinemas but don’t do a standard commercial. So we inspired moviegoers with an unseen idea to get them spreading our message themselves.

via advertolog.com

]]> http://adshunters.com/medium/ambientoutdoordirect/cinema-catalogue-guerrilla-by-ikea/feed/ 0 ZDF Interrupt http://adshunters.com/medium/ambientoutdoordirect/zdf-interrupt/ http://adshunters.com/medium/ambientoutdoordirect/zdf-interrupt/#comments Tue, 15 Dec 2009 10:15:32 +0000 Ads Hunter http://adshunters.com/?p=349 ZDF Interrupt

Erotic movies without interruption.
Summer night fantasies.
Mondays at 10:15 pm

  • Advertising Agency: Kolle Rebbe, Hamburg, Germany
  • Creative Directors: Ulrich Zuenkeler, Rolf Leger
  • Copywriter: Florian Ludwig
  • Art Director: Daniel Serrano
  • Photographer: Marcel Schaar
  • Graphic Design: Florian Schmucker

via adsoftheworld.com

]]> http://adshunters.com/medium/ambientoutdoordirect/zdf-interrupt/feed/ 0 Pantogar: Memo pad http://adshunters.com/random/pantogar-memo-pad/ http://adshunters.com/random/pantogar-memo-pad/#comments Fri, 11 Dec 2009 10:11:55 +0000 brim http://adshunters.com/?p=328

Losing hair gradually is a problem people tend to neglect. A specially designed memo pad is made to engage people with the problem of hair loss. As users tear off memo sheets every day, the illustrated person’s “hair” becomes thinner and thinner, alerting them of possible hair loss. They then remind them to face the problem before it is too late and that Pantogar revitalizer is the best solution.

  • Advertising Agency: JWT, Hong Kong
  • Executive Creative Director: Steven Lee
  • Creative Directors: Kwong Chi Kit, Barbara Fu
  • Art Directors: Kwong Chi Kit, Arthur Tse
  • Copywriters: Barbara Fu, Daat Lai
  • Published: March 2009
]]> http://adshunters.com/random/pantogar-memo-pad/feed/ 0 Canon Freeze Tag http://adshunters.com/random/317/ http://adshunters.com/random/317/#comments Thu, 26 Nov 2009 01:44:37 +0000 Ads Hunter http://adshunters.com/?p=317 An all out game of war using Canon cameras. CANON Cameras were handed out to various people and many of their shots made it in the commercial.

  • Product: Canon cameras
  • Director: Saman Keshavarz
  • Producers: Romson Niega, Tom Lee
  • Associate Producer: Francis Pollara
  • Cinematographer: Don Burton
  • Editor: Nate Tam
  • Sound Editor: Dan Bartolucci
  • Titles: Andrew Johnson
  • Visual Effects: John Carey
]]> http://adshunters.com/random/317/feed/ 0 Philips – Carousel http://adshunters.com/medium/internet/philips-carousel/ http://adshunters.com/medium/internet/philips-carousel/#comments Wed, 18 Nov 2009 09:51:39 +0000 Ads Hunter http://adshunters.com/?p=287

Credits

  • Advertising Agency: Tribal DDB, Amsterdam, Netherlands
  • Global Creative Director: Neil Dawson
  • Creative Director: Chris Baylis
  • Art Director: Mariota Essery, Andrew Ferguson
  • Copywriter: Carla Madden, Chris Baylis
  • Agency Producers: Jeroen Jedeloo, Iwona Echt
  • Production Company: Stink Digital London
  • Director: Adam Berg
  • Executive Producers: Mark Pytlik, Daniel Bergmann, Stephen Brierley
  • Producer: Simon Eakhurst, Stephen Brierley
  • DP: Fredrik Backar
  • Production Service Company: Stillking, Prague
  • Stillking Line Producer: Zuzana de Pagter
  • 1st AD: Jiri Ostry
  • Production Designer: Petr Kunc
  • Czech Production Manager : Jiri Kotlas
  • Stunt Co-Ordinator: Lada Lahoda @ Filmca
  • Editor: Paul Hardcastle @ Trim
  • VFX: Redrum, Stockholm
  • Post Production Supervisor: Richard Lyons
  • Music & Sound Design: Michael Fakesch
  • Additional Sound Design: Tim Davis
  • Colorist: Jean-Clement Soret @ MPC London
  • UK Production Manager: Jemma Daniel
]]> http://adshunters.com/medium/internet/philips-carousel/feed/ 0 Swear Jar by Bud Light http://adshunters.com/medium/tv/swear-jar-by-bud-light/ http://adshunters.com/medium/tv/swear-jar-by-bud-light/#comments Wed, 18 Nov 2009 01:12:16 +0000 Ads Hunter http://adshunters.com/?p=236 Produced by DDB/Chicago via Hungry Man. The PR folk say it’s been watched 12 million times online and has never appeared on TV.

Credits:

  • Company: DDB CHICAGO, USA
  • Creative Director: DAN FIETSAM
  • Copywriter: Jason Karley
  • Art Director: Galen Graham
  • Agency Producer: Will St. Clair/Maureen Lynch
  • Account Supervisor: JT Mapel
  • Director: David Shane
  • Editor: Matthew Wood
  • Editor: Paul Tilley
]]> http://adshunters.com/medium/tv/swear-jar-by-bud-light/feed/ 0 Toshiba Baloon Chair ad redefines armchair viewing http://adshunters.com/medium/internet/toshiba-baloon-chair-ad-redefines-armchair-viewing/ http://adshunters.com/medium/internet/toshiba-baloon-chair-ad-redefines-armchair-viewing/#comments Wed, 18 Nov 2009 00:19:32 +0000 Ads Hunter http://adshunters.com/?p=226 The advert titled Space Chair was done by GREY LONDON advertising agency for TOSHIBA company in United Kingdom. It was released in the November 2009. Business sector is Home electronics & audio-visual.

Credits:

  • Agency: Grey London
  • Creatives: Andy Amadeo Nils Leanord
  • Producer: James Covill
  • Production Company: Hungryman
  • Director: Andy Amadeo
  • DP: Harris
  • Producer: Matt Jones
  • Editing Company: The Whitehouse
  • Editor: Russell Ike & Ed Enayat
  • Post Production: The Mill
  • Producer: Chris Batten
  • Colourist: Seamus O’Kane
  • Lead 2D: Adam Grint
  • Flame Assist: Da
  • Kit: Baselight/Flame
]]> http://adshunters.com/medium/internet/toshiba-baloon-chair-ad-redefines-armchair-viewing/feed/ 0 Big ‘n’ Juicy by McDonalds http://adshunters.com/medium/food-drinks/big-n-juicy-mcdonalds/ http://adshunters.com/medium/food-drinks/big-n-juicy-mcdonalds/#comments Wed, 26 Dec 2007 09:05:46 +0000 Ads Hunter http://adshunters.com/?p=5