To advertise for our client, Wrigley’s, that Hubba Bubba Tape has more gum in one pack than any other competitor. Six feet to be exact.
Credits:
Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Country: South Africa
Other Credits: Paul Binikos, Danielle Moolman
Agency: Saatchi & Saatchi Vietnam
HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression than someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees was then placed at strategic locations to demonstrate to passers-by that what’s real to their eyes is actually a reproduction using HP Advanced Photo Paper
Credits:
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong, Lisa Ng
Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee
Copywriter: Teh Le Vin, Lisa Ng, Andy Soong
Photographer: Chee Wai
To promote Stihl professional chainsaws, we put a coupon and an actual chainsaw on billboard. After a couple of weeks we added a performance element: a guy showed up one morning, cut out the coupon and left with it. The board then stayed up with a hole in it.
Credits:
Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Via: coloribus
The Brief: Come up with an outdoor media execution in order to launch McCain Smooth-eez, a pre-made, frozen fruit drink.
The Idea: Using revolving glass doors to give customers firsthand experience of being “inside the blender” to get a good look of all the ingredients that make up McCane Smooth-eez
Advertising Agency: Taxi Canada
Creative Director: Zak Mroueh
Art Director: David Lamarche
Copywriter: Mario Laberge
Illustrator: Maurice Gervais
Production: Tara Greguric, Jacques Latreille
Released: June 2007
Via: The Ad Mad
Manpower a “360° solution provider” in human resources management has sometime been victim of objections and vandalic actions. The creative idea is to communicate how Manpower is able to turn problems into actual job opportunities. The ambient media activity conceived to convey this concept is based on two simple materials: a transparent sticker that stimulates a crack in the window, and a sign says “glassworker wanted”. This two materials will be stuck on the window of every Manpower branch offices.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Bruno Miotto
Copywriter: Francesca Andriani
Photographer: Marco Vacca
Via: ibelieveinadv.com
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