McCain Blender Smooth-ezz

McCain Blender Smooth-ezz
The Brief: Come up with an outdoor media execution in order to launch McCain Smooth-eez, a pre-made, frozen fruit drink.
The Idea: Using revolving glass doors to give customers firsthand experience of being “inside the blender” to get a good look of all the ingredients that make up McCane Smooth-eez

Advertising Agency: Taxi Canada
Creative Director: Zak Mroueh
Art Director: David Lamarche
Copywriter: Mario Laberge
Illustrator: Maurice Gervais
Production: Tara Greguric, Jacques Latreille
Released: June 2007
Via: The Ad Mad