Paul Silburn, creative partner, Saatchi & Saatchi, said,
A set of lungs full of cigarette butts really is a disgusting image. We hope that the campaign will encourage people to call the Quitline.
The poster campaign is the brainchild of Saatchi & Saatchi creatives Rob Porteous and Dave Askwith.
(4 votes, average: 4.75 out of 5)
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this is a very good idea i like it very much